Let's talk about Katy Perry and her... interesting career arc

Bio: Katy Perry

Since Katy Perry’s Capitol Records debut in 2008 with One of the Boys, she has racked up a cumulative 50 billion streams alongside worldwide sales of over 48 million adjusted albums and 135 million tracks with her albums One of the Boys, Teenage Dream, PRISM and Witness. Her summer 2019 single, “Never Really Over,” off her latest album SMILE, is certified PLATINUM and was the biggest streaming launch of Katy’s musical career. 2020’s SMILE release has sold over 1.25 million adjusted albums, with nearly 2 billion combined streams to date. Views of her 2013 video “Roar” recently surpassed three billion views – making Katy the first female artist to reach this milestone twice, while “Dark Horse” is close behind with over 3 billion views. Katy was also the first female artist to have four videos surpass a billion views each. Her videos for “Firework” and “Last Friday Night” have over one billion views. Katy’s 2015 Super Bowl performance is the highest rated in the event’s history. She is one of only five artists in history to have topped 100 million certified units with their digital singles – and the first-ever Capitol Records recording artist to join the elite RIAA 100 million Certified Songs club.

Katy has saved the ratings war on American Idol which is now the most viewed program on US TV and at $25 million a series Katy continues as one of the highest paid entertainers in the business and she has been offered over $25 million to host her own chat show to replace Ellen. Katy is a full-on working Mum and she is used to that term as the Katycats call her Mom.

Aside from being one of the best-selling musical artists of all time, Katy is an active advocate of many philanthropic causes. In 2013, Katy was appointed a UNICEF Goodwill Ambassador because of her commitment to improving the lives of children worldwide. From traveling to Vietnam and Madagascar to highlight the needs of some of the world’s most vulnerable children, to empowering girls and supporting adolescents living with HIV/AIDS, as well as raising awareness for UNICEF’s emergency relief efforts, Katy has used her powerful voice to advocate for children and support UNICEF’s mission to ensure every child’s right to health, education, equality, and protection. She was awarded with the Audrey Hepburn Humanitarian Award in 2016.

Katy has also been a champion for LGBTQ+ equality. She has received numerous awards for her work, including the Trevor Project's Hero Award in 2012, the Human Rights Campaign's National Equality Award in 2017, and amfAR’s Award of Courage in 2018. She has also performed at various events to raise funds for the fight against HIV/AIDS, including 2009's Life Ball and 2016's amfAR Cannes Gala. The Katy Perry Charitable Trust UK gave the cure to Ebola to the US Government for free in 2014. Katy has several successful seasons as a judge on American Idol and for the last series received $25 million and Katy’s good humour and presence has made American Idol the highest rated TV show in America and so well has Katy taken to TV, she has been offered a small fortune to replace the Ellen show with her own chat show. The cherry on top of Katy’s iced cake since her singles fail to chart anymore is a Las Vegas residency where she has been offered $168 million for 40 shows making her the highest paid Las Vegas residency of all time. Katy recently came second in a You Gov survey of who is the most popular person in the USA with 97% of Americans knowing who she is after Lady Gaga. Katy Perry was an early bird embracing today’s new method of music delivery, streaming, digital sales and producing Hollywood motion picture quality videos on You Tube. The main reason that Katy’s singles fail to chart is because she is at loggerheads with her promoter Capitol Records who since witness have withdrawn the promotion and thus radio air play because Katy signed a 5-studio album deal in 2007 and Capitol want her worthless to a new record label. Katy’s 5th album #SMILE was a Californian Girl’s two fingered salute of half an hour of cobbled together flopped singles. Let us hope Katy signs for a new label and returns to the top of the charts.

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